How important is user research?
User research is essential for understanding the real needs of visitors. Use Google Analytics to track their behavior, identify the most visited pages, and traffic sources. Hotjar or Crazy Egg provide heatmaps and session recordings to visualize visitor interactions.
A/B testing compares different versions of a page to determine which one converts best. Conduct surveys to identify friction points and improve the user experience. Create personas based on visitors' demographics and interests.
User research allows for optimizing content, navigation, and design to meet visitors' expectations. A site aligned with their needs gains loyalty and recognition, thus improving conversions.
