In a world increasingly focused on local search, your company needs to get noticed by Internet users near you. Google My Business or Google My CompanyGoogle My Business, now called Google Business Profile, is a free platform provided by Google to help businesses manage their online presence. By creating and optimizing a listing for your business on Google My Business, you'll appear more easily in local search results, on Google MapsYou'll also boost your credibility with potential customers. This information sheet brings together, in one place information essential such as your address, opening hours, telephone number, website and customer reviews. In short, it's an essential tool for effectively promoting your business and offering an experience tailored to consumer needs.
This article, written by our expert local SEO teamguides you step-by-step through the creation and optimization of your Google My Business listing.
Why create a Google My Business listing?
The power of local SEO
Your card Google My Business deserves to be visible when Internet users search for products or services in its region. A well-informed Google My Business listing helps you to be better known. position in the results of research premises. Thanks to accurate and consistent information, Google perceives that your establishment meets the expectations of consumers close to you. As a result, your visibility improvesyour traffic increases and your potential customers can find you more easily, without having to scour the results pages.
Promote personalized interaction with your customers
Google My Business doesn't just list your contact details. It invites customers to interact with you directly: leave a review, ask a question or view photos of your store. Every comment, whether positive or more critical, is an opportunity to engage in dialogue and show off your expertise. commitment. By replying politely and promptly, you build trust, reassure newcomers and help them to make the right choice. build loyalty your existing customers. Internet users will appreciate this transparent, human contact, enhancing so the image company.
Increase your presence in local search
When a user types in a geolocation query, Google My Company highlights the establishments the most relevant. Your google company can appear directly on Google MapsThis makes it effortless for Internet users to find out where you are. This presence in local search puts you in users' lives, making it much easier for them to decide to do business with you rather than with a less visible competitor.
Get your business ready for Google My Business
Before creating your file, please make sure you have an account. Google active.
Then gather the essential information from your google business:
- The exact name of your company
- The complete address; to be identifiable on Google Maps (*If you don't have a fixed location/office/head office, it's possible to set up a serviced area)
- Your telephone number and website (URL); to enable people to reach you and contact you.
Check for consistency with your other media. For example, your address should be identical on your website and your social networks. This consistency reassures users and Google alike. The more precise you are, the easier it will be to find your google business.
Steps for creating a Google My Business listing
Once prepared, follow these simple steps to create your Google My Business listing:
Step 1: Access the Google My Business site and log in
Go to Google My Business and log in with your Google account. Click on " Manage now " or " Start Click on "Start" to begin creating your file.
Step 2: Fill in your company name
Enter the exact name of your google business. If it already exists, you'll be able to claim it. Otherwise, click on " Create an establishment with this name "Follow the instructions to add your google business.
Step 3: Choose the category that describes your business
Select a relevant category to describe your google business. This helps Google connect you with customers looking for your services.
Step 4: Location and service area of your google business
Enter your company's physical address. If you serve several areas, add them. This allows your google business to appear in relevant local searches.
Step 5: Enter your contact details
Add your phone number and website URL. This information makes it easier for customers to contact your google business.
Step 6: Accept Google's recommendations
Google will offer you personalized advice on how to improve your listing. Accept them to benefit from useful recommendations.
Step 7: Validate form (by phone, SMS or post)
Choose a validation method to verify your google business. Follow the instructions to finalize your listing.
Optimize your company page on Google My Business
Optimizing your Google My Business listing is crucial to maximizing your local visibility:
Adding quality photos and videos
Include high-quality photos of your establishment, products and services. Visually attractive listings attract more visitors and improve engagement.
Write a relevant and concise description
Write a clear description of your google business, using local keywords. This helps users understand what you offer and boosts your local SEO.
Use of relevant keywords
Include strategic keywords in your listing to improve your positioning in local searches. This makes it easier for your google business to be found by your target audience.
Encourage and respond to customer feedback
Invite your customers to leave reviews on your site. Respond to all reviews, positive or negative, to show that you value their feedback and enhance your online reputation.
Regular information updates
Keep your schedules, promotions and events up to date. A regularly updated listing is favored by Google and shows that your google business is active and responsive.
How do you measure the success of the GMB sheet?
Evaluating the effectiveness of your Google My Business listing is essential to adjusting your local SEO strategy:
Use of statistics provided by Google My Business
GMB offers a comprehensive dashboard with metrics on impressions, clicks and interactions. This data helps you understand how users find and interact with your listing.
Track customer interactions: reviews, photos, questions/answers
Monitor and respond to reviews to improve your reputation. Interactions demonstrate customer engagement with your google business and build trust.
Analysis of traffic generated to the website or by telephone calls
Observe the increase in traffic to your site or calls after optimizing your listing. These indicators show the direct impact of your Google My Business listing on your business.
Turn your google business into a local reference
Create and optimize a file Google My Business is a major asset for your google business. This simple and free approach helps you attract more customers, improve your Local SEO and strengthen your online reputation. By investing time in configuration and optimization, you can transform your google business into a local reference. At The Webix, we're ready to help you with maximize your local visibility and achieve your goals.
Contact us today to find out how we can help you take your Google business to new heights!
