Visit keyword search is a crucial step in improving your website's Search Engine Optimization (SEO). Identifying the right keywords enables you to better understand your audience's expectations and boost your visibility on search engines. Fortunately, you don't always have to spend a huge budget. Several free tools can help you target relevant keywords to optimize your content.
At The Webix, we have selected the 5 most effective free tools for a successful marketing strategy. keyword search.
What is keyword research?
Keyword research consists of identifying specific terms related to a subject or activity in order to optimize your content for search engines. This method is also essential for improving your website's positioning by using keywords that your target users are looking for.
By working on your keywords, you improve not only your visibility, but also your ability to attract a qualified audience. In this way, you maximize your chances of meeting your visitors' needs while strengthening your SEO strategy.
Why use keyword research tools?
Keyword research tools offer many advantages when it comes to optimizing your content. They enable you to :
- Identify relevant keywords Discover the most sought-after terms in your field of activity.
- Analyze the competition Evaluate keyword popularity and competitiveness to better target your efforts.
- Creating optimized content : Respond directly to your audience's expectations by understanding what they're looking for.
What's more, these tools save you precious time. With just a few clicks, you get a complete analysis of search trends and volumes. This saves you the tedious task of manually searching for each keyword. What's more, some tools offer advanced features for evaluating the performance of your current keywords and adjusting your strategy.
The 5 best free keyword research tools
1. Google Keyword Planner
Google Keyword Planner is an essential tool for SEO professionals. It allows you to obtain keyword suggestions as well as valuable data for a better understanding of the terms your audience.
Here's what this free tool has to offer :
- Average search volume for each keyword.
- The level of competitiveness between advertisers.
- Ideas for keywords associated with your main queries.
For example, if you own a restaurant in Quebec City, enter a query like "restaurant Quebec". Google Keyword Planner will provide you with a list of similar keywords, helping you target your content to a local audience.
How do I use it?
Although it's linked to Google Ads, you don't need to invest in an advertising campaign. Simply create an account and use the tool as if you were planning a campaign. This gives you free access to valuable data for fine-tuning your SEO strategy.
2. Google Trends
With Google Trendsyou can follow evolution of research for a keyword at over time. This free tool is ideal for analyzing trends and adjusting your strategy according to the most popular terms.
Main features :
- Track the evolution of interest in a keyword.
- Compare several keywords to find out which one is the most popular.
- Analyze the regions where your keywords are most popular.
- Discover related topics and queries to enrich your content.
For example, if you want to compare the interest between "local SEO" and "technical SEO", Google Trends shows you the regions and periods where each term is most relevant.
3. Ubersuggest
Developed by Neil Patel, Ubersuggest is a comprehensive tool for finding relevant keywords and generate ideas from content. It is particularly well-suited to analyzing the competition and exploring long-tail queries.
Features and functions :
- Generate long-tail keyword suggestions.
- Analyze search volume and keyword competition.
- Discover article ideas and popular topics related to your keywords.
- Study the keywords on which your competitors are positioned.
For example, by entering a keyword like "SEO Montreal", Ubersuggest will suggest a list of related terms, such as "SEO services Montreal" or "local SEO agency". What's more, you can obtain detailed information on the performance of these terms. keywords.
4. AnswerThePublic
AnswerThePublic is a free tool ideal for identifying users' search intentions around a specific keyword.
Search intent in SEO represents what an Internet user hopes to find by typing a query on a search engine. AnswerThePublic translates these expectations into a cloud of keywords in the form of questions.
In effect, you enter a keyword, and the tool generates common questions, such as "who", "what", "why", "where" or "how". For example, by searching for "local SEO", you might get "How to improve local SEO?" or "Why is it essential for businesses?".
This tool is particularly useful for finding relevant article topics. By answering visitors' questions directly, you increase your traffic and improve your SEO ranking.
5. Google Search Console
Google Search Console is a free, essential tool in the Google suite. It allows you to analyze the keywords for which your site is already positioned and identify opportunities to optimize your content and improve your SEO performance.
Why use Google Search Console?
This tool is ideal for carrying out an in-depth SEO audit. It offers an intuitive interface for examining your top queries and assessing their impact on your traffic.
How do I use it?
- Access Google Search Console, then go to the "Search Results" section under the "Performance" tab.
- Scroll down the page to see the most frequent queries on which you are positioned.
- Use a "query" filter to search for a specific keyword and analyze its performance.
Main features :
- Total number of clicks : The number of times visitors click on a link to your site.
- Total number of prints : The number of times a link to your site appeared in search results.
- Average click-through rate (CTR) : The ratio between the number of clicks and impressions.
- Average position : The average position of your keywords in search engine results.
For example, if a page is positioned 12th for a keyword, this represents an optimization opportunity to reach the first page. You can also examine which keywords generate the most clicks, and adjust your content to maximize their impact.
Our favorite tools at The Webix
At The Webix, we use a variety of free tools to deliver the best results to our customers. For example, we particularly appreciate :
- Google Search Console for its intuitive interface and precise data on current performance.
- AnswerThePublic for its ability to generate ideas based on users' search intentions.
In conclusion, using these tools not only allows you tooptimize your SEOWe'll not only help you choose the right keywords, we'll help you meet your visitors' expectations. If you need help choosing the right keywords or improving your strategy, our team will be happy to assist you. Contact us today to take your website to new heights!
