{"id":4727,"date":"2024-12-30T11:55:20","date_gmt":"2024-12-30T15:55:20","guid":{"rendered":"https:\/\/thewebix.ca\/?p=4727"},"modified":"2025-03-26T10:19:09","modified_gmt":"2025-03-26T14:19:09","slug":"keyword-search","status":"publish","type":"post","link":"https:\/\/thewebix.ca\/en\/keyword-search\/","title":{"rendered":"The 5 best tools for keyword research"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4727\" class=\"elementor elementor-4727\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2cb05 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1e2cb05\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a46b74 elementor-widget elementor-widget-text-editor\" data-id=\"4a46b74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visit<strong> keyword search <\/strong>is a crucial step in improving your website's Search Engine Optimization (SEO). Identifying the right keywords enables you to better understand your audience's expectations and boost your visibility on search engines. Fortunately, you don't always have to spend a huge budget. Several free tools can help you target relevant keywords to optimize your content.<\/p><p>At The Webix, we have selected the 5 most effective free tools for a successful marketing strategy. <strong>keyword search<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c72bd98 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c72bd98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab4dca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8ab4dca\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b42661f elementor-widget elementor-widget-heading\" data-id=\"b42661f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is keyword research?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d920f elementor-widget elementor-widget-text-editor\" data-id=\"41d920f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keyword research consists of identifying specific terms related to a subject or activity in order to optimize your content for search engines. This method is also essential for improving your website's positioning by using keywords that your target users are looking for.<\/p><p>By working on your keywords, you improve not only your visibility, but also your ability to attract a qualified audience. In this way, you maximize your chances of meeting your visitors' needs while strengthening your SEO strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d8922f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0d8922f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b46a76 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9b46a76\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224dd36 elementor-widget elementor-widget-heading\" data-id=\"224dd36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why use keyword research tools?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c79e1 elementor-widget elementor-widget-text-editor\" data-id=\"b3c79e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keyword research tools offer many advantages when it comes to optimizing your content. They enable you to :<\/p><ul><li><strong>Identify relevant keywords<\/strong> Discover the most sought-after terms in your field of activity.<\/li><li><strong>Analyze the competition<\/strong> Evaluate keyword popularity and competitiveness to better target your efforts.<\/li><li><strong>Creating optimized content<\/strong> : Respond directly to your audience's expectations by understanding what they're looking for.<\/li><\/ul><p>\u00a0<\/p><p>What's more, these tools save you precious time. With just a few clicks, you get a complete analysis of search trends and volumes. This saves you the tedious task of manually searching for each keyword. What's more, some tools offer advanced features for evaluating the performance of your current keywords and adjusting your strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cacabdd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"cacabdd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec78743 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ec78743\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf59673 elementor-widget elementor-widget-heading\" data-id=\"bf59673\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The 5 best free keyword research tools<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b6ed6b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2b6ed6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b8f889 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b8f889\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb919cd elementor-widget elementor-widget-heading\" data-id=\"bb919cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Google Keyword Planner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc91e26 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"dc91e26\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bb6310c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bb6310c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44a19a elementor-widget elementor-widget-text-editor\" data-id=\"b44a19a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/\">Google Keyword Planner<\/a> is an essential tool for SEO professionals. It allows you to obtain <strong>keyword suggestions<\/strong> as well as valuable data for a better understanding of the <strong>terms<\/strong> your <strong>audience<\/strong>.<\/p><p><strong><span style=\"text-decoration: underline;\">Here's what this free tool has to offer<\/span> <\/strong>:<\/p><ul><li>Average search volume for each keyword.<\/li><li>The level of competitiveness between advertisers.<\/li><li>Ideas for keywords associated with your main queries.<\/li><\/ul><p>For example, if you own a restaurant in Quebec City, enter a query like \"restaurant Quebec\". Google Keyword Planner will provide you with a list of similar keywords, helping you target your content to a local audience.<\/p><p><strong>How do I use it?<\/strong><br \/>Although it's linked to Google Ads, you don't need to invest in an advertising campaign. Simply create an account and use the tool as if you were planning a campaign. This gives you free access to valuable data for fine-tuning your SEO strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93404f8 elementor-widget elementor-widget-image\" data-id=\"93404f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"527\" src=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-152947-1024x562.png\" class=\"attachment-large size-large wp-image-4729\" alt=\"Keyword research tool: Google Keyword Planner\" srcset=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-152947-1024x562.png 1024w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-152947-300x165.png 300w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-152947-768x422.png 768w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-152947-18x10.png 18w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-152947-600x330.png 600w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-152947.png 1227w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c7918 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"48c7918\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f6e98d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1f6e98d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46181c2 elementor-widget elementor-widget-heading\" data-id=\"46181c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Google Trends<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35617f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a35617f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aa706c9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"aa706c9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a44acc elementor-widget elementor-widget-text-editor\" data-id=\"6a44acc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With <a href=\"https:\/\/trends.google.fr\/home\">Google Trends<\/a>you can follow <strong>evolution<\/strong> of <strong>research<\/strong> for a keyword at <strong>over time<\/strong>. This free tool is ideal for analyzing trends and adjusting your strategy according to the most popular terms.<\/p><p><strong><span style=\"text-decoration: underline;\">Main features<\/span><\/strong> :<\/p><ul><li>Track the evolution of interest in a keyword.<\/li><li>Compare several keywords to find out which one is the most popular.<\/li><li>Analyze the regions where your keywords are most popular.<\/li><li>Discover related topics and queries to enrich your content.<\/li><\/ul><p>For example, if you want to compare the interest between \"local SEO\" and \"technical SEO\", Google Trends shows you the regions and periods where each term is most relevant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4683650 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"4683650\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"767\" height=\"774\" src=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155622.png\" class=\"attachment-large size-large wp-image-4745\" alt=\"Keyword research tool: Google trends\" srcset=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155622.png 767w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155622-297x300.png 297w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155622-150x150.png 150w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155622-12x12.png 12w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155622-600x605.png 600w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155622-100x100.png 100w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261bb04 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"261bb04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"758\" height=\"299\" src=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155628.png\" class=\"attachment-large size-large wp-image-4746\" alt=\"Keyword research tool: Google trends\" srcset=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155628.png 758w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155628-300x118.png 300w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155628-18x7.png 18w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155628-600x237.png 600w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49464f6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"49464f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7238e6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c7238e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1a1b6 elementor-widget elementor-widget-heading\" data-id=\"3a1a1b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Ubersuggest<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1ed229 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b1ed229\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-549705b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"549705b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da57e67 elementor-widget elementor-widget-text-editor\" data-id=\"da57e67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Developed by Neil Patel, <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a> is a comprehensive tool for finding <strong>relevant keywords<\/strong> and generate <strong>ideas<\/strong> from <strong>content<\/strong>. It is particularly well-suited to analyzing the competition and exploring long-tail queries.<\/p><p><strong><span style=\"text-decoration: underline;\">Features and functions<\/span><\/strong> :<\/p><ul><li>Generate long-tail keyword suggestions.<\/li><li>Analyze search volume and keyword competition.<\/li><li>Discover article ideas and popular topics related to your keywords.<\/li><li>Study the keywords on which your competitors are positioned.<\/li><\/ul><p>For example, by entering a keyword like \"SEO Montreal\", Ubersuggest will suggest a list of related terms, such as \"SEO services Montreal\" or \"local SEO agency\". What's more, you can obtain detailed information on the performance of these terms.<strong> keywords<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d38f7a elementor-widget elementor-widget-image\" data-id=\"5d38f7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"653\" src=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155915.png\" class=\"attachment-large size-large wp-image-4750\" alt=\"Keyword search tool: Ubersuggest\" srcset=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155915.png 853w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155915-300x230.png 300w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155915-768x588.png 768w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155915-16x12.png 16w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-155915-600x459.png 600w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c180f1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5c180f1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0df21fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0df21fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-274b86e elementor-widget elementor-widget-heading\" data-id=\"274b86e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. AnswerThePublic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ea5482 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3ea5482\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f039ec e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7f039ec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb40d77 elementor-widget elementor-widget-text-editor\" data-id=\"fb40d77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/answerthepublic.com\/\">AnswerThePublic<\/a> is a free tool ideal for identifying users' search intentions around a <strong>specific keyword.<\/strong><\/p><p>Search intent in SEO represents what an Internet user hopes to find by typing a query on a search engine. <strong>AnswerThePublic<\/strong> translates these expectations into a cloud of keywords in the form of questions.<\/p><p>In effect, you enter a keyword, and the tool generates common questions, such as \"who\", \"what\", \"why\", \"where\" or \"how\". For example, by searching for \"local SEO\", you might get \"How to improve local SEO?\" or \"Why is it essential for businesses?\".<\/p><p>This tool is particularly useful for finding relevant article topics. By answering visitors' questions directly, you increase your traffic and improve your SEO ranking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea3853 elementor-widget elementor-widget-image\" data-id=\"1ea3853\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"495\" src=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161029.png\" class=\"attachment-large size-large wp-image-4764\" alt=\"AnswerThePublic\" srcset=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161029.png 971w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161029-300x155.png 300w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161029-768x396.png 768w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161029-18x9.png 18w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161029-600x310.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71d6034 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"71d6034\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c48a7af e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c48a7af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caacaef elementor-widget elementor-widget-heading\" data-id=\"caacaef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Google Search Console<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86cfb51 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"86cfb51\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d55f9f3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d55f9f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fc037 elementor-widget elementor-widget-text-editor\" data-id=\"e8fc037\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Search Console is a free, essential tool in the Google suite. It allows you to analyze the keywords for which your <strong>site<\/strong> is already <strong>positioned<\/strong> and identify opportunities to optimize your content and improve your SEO performance.<\/p><p><span style=\"text-decoration: underline;\"><strong>Why use Google Search Console?<\/strong><\/span><br \/>This tool is ideal for carrying out an in-depth SEO audit. It offers an intuitive interface for examining your top queries and assessing their impact on your traffic.<\/p><p><span style=\"text-decoration: underline;\"><strong>How do I use it?<\/strong><\/span><\/p><ul><li>Access Google Search Console, then go to the \"Search Results\" section under the \"Performance\" tab.<\/li><li>Scroll down the page to see the most frequent queries on which you are positioned.<\/li><li>Use a \"query\" filter to search for a specific keyword and analyze its performance.<\/li><\/ul><p><strong><span style=\"text-decoration: underline;\">Main features<\/span> :<\/strong><\/p><ul><li><strong>Total number of clicks :<\/strong> The number of times visitors click on a link to your site.<\/li><li><strong>Total number of prints :<\/strong> The number of times a link to your site appeared in search results.<\/li><li><strong>Average click-through rate (CTR) :<\/strong> The ratio between the number of clicks and impressions.<\/li><li><strong>Average position :<\/strong> The average position of your keywords in search engine results.<\/li><\/ul><p>For example, if a page is positioned 12th for a keyword, this represents an optimization opportunity to reach the first page. You can also examine which keywords generate the most clicks, and adjust your content to maximize their impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a2cb7 elementor-widget elementor-widget-image\" data-id=\"84a2cb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"430\" src=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161518-1024x459.png\" class=\"attachment-large size-large wp-image-4765\" alt=\"Google Search Console\" srcset=\"https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161518-1024x459.png 1024w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161518-300x135.png 300w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161518-768x344.png 768w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161518-18x8.png 18w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161518-600x269.png 600w, https:\/\/thewebix.ca\/wp-content\/uploads\/2024\/12\/Capture-decran-2024-12-18-161518.png 1142w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df5e3ad e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"df5e3ad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b66aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b8b66aa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b0ca6 elementor-widget elementor-widget-heading\" data-id=\"53b0ca6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our favorite tools at The Webix<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07ebab elementor-widget elementor-widget-text-editor\" data-id=\"b07ebab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At The Webix, we use a variety of free tools to deliver the best results to our customers. For example, we particularly appreciate :<\/p><ul><li><strong>Google Search Console<\/strong> for its intuitive interface and precise data on current performance.<\/li><li><strong>AnswerThePublic<\/strong> for its ability to generate ideas based on users' search intentions.<\/li><\/ul><p>In conclusion, using these tools not only allows you to<a href=\"https:\/\/thewebix.ca\/en\/seo-longueuil-article\/\">optimize your SEO<\/a>We'll not only help you choose the right keywords, we'll help you meet your visitors' expectations. If you need help choosing the right keywords or improving your strategy, our team will be happy to assist you. Contact us today to take your website to new heights!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Keyword research is a crucial step in improving your website's Search Engine Optimization (SEO). Identifying the right keywords will help you better understand your audience's expectations and boost your visibility on search engines. Fortunately, you don't always have to spend a huge budget. Several free tools can help you target relevant keywords to optimize your content. At The Webix, we've selected the 5 most effective free tools for a successful keyword research strategy. What is keyword research? Keyword research consists of identifying specific terms related to a subject or activity in order to optimize your content for search engines. Keyword research is also essential for improving your website's positioning by using keywords that your target users are looking for. By working on your keywords, you improve not only your visibility, but also your ability to attract a qualified audience. In this way, you maximize your chances of meeting your visitors' needs while strengthening your SEO strategy. Why use keyword research tools? Keyword research tools offer many advantages for optimizing your content. They enable you to : Identify relevant keywords: Easily discover the most sought-after terms in your field of activity. Analyze the competition: Evaluate the popularity and competitiveness of keywords to better target your efforts. Create optimized content: Respond directly to your audience's expectations by understanding what they're looking for.   What's more, these tools save you precious time. In just a few clicks, you get a complete analysis of search trends and volumes. This saves you the tedious task of manually searching for each keyword. What's more, some tools offer advanced features for evaluating the performance of your current keywords and adjusting your strategy. The 5 best free tools for keyword research 1. Google Keyword Planner Google Keyword Planner is a must-have tool for SEO professionals. It provides you with relevant keyword suggestions and valuable data to better understand the terms your audience is searching for. Here's what this free tool has to offer: Average search volume for each keyword. The level of competitiveness between advertisers. Ideas for keywords associated with your main queries. For example, if you own a restaurant in Quebec City, enter a query like \"restaurant Quebec\". Google Keyword Planner will provide you with a list of similar keywords, helping you to target your content to a local audience. How to use it Although it's linked to Google Ads, you don't need to invest in an advertising campaign. Simply create an account and use the tool as if you were planning a campaign. This gives you free access to valuable data for fine-tuning your SEO strategy. 2. Google Trends With Google Trends, you can track the evolution of searches for a keyword over time. This free tool is ideal for analyzing trends and adjusting your strategy according to the most popular terms. Key features: Track the evolution of interest in a keyword. Compare several keywords to identify which is the most sought-after. Analyze the regions where your keywords are most popular. Discover related topics and queries to enrich your content. For example, if you want to compare the interest between \"local SEO\" and \"technical SEO\", Google Trends shows you the regions and periods where each term is most relevant. 3. Ubersuggest Developed by Neil Patel, Ubersuggest is a comprehensive tool for finding relevant keywords and generating content ideas. It's particularly suited to analyzing the competition and exploring long-tail queries. Features : Generate long-tail keyword suggestions. Analyze search volume and keyword competition. Discover article ideas and popular topics related to your keywords. Study the keywords your competitors are positioning themselves on. For example, by entering a keyword like \"SEO Montreal\", Ubersuggest will suggest a list of related terms, such as \"SEO services Montreal\" or \"local SEO agency\". What's more, you can obtain detailed information on the performance of these keywords. 4. AnswerThePublic AnswerThePublic is a free tool ideal for identifying user search intent around a specific keyword. Search intent in SEO represents what an Internet user hopes to find when typing a query on a search engine. AnswerThePublic translates these expectations into a cloud of keywords in the form of questions. In effect, you enter a keyword, and the tool generates common questions, such as \"who\", \"what\", \"why\", \"where\" or \"how\". For example, by searching for \"local SEO\", you might get \"How to improve local SEO?\" or \"Why is it essential for businesses?\". This tool is particularly useful for finding relevant article topics. By answering visitors' questions directly, you'll increase your traffic and improve your SEO ranking. 5. Google Search Console Google Search Console is a free, essential tool in the Google suite. It enables you to analyze the keywords for which your site is already positioned, and identify opportunities to optimize your content and improve your SEO performance. Why use Google Search Console? This tool is ideal for carrying out an in-depth SEO audit. It offers an intuitive interface for examining your key queries and assessing their impact on your traffic. How do I use it? Access Google Search Console, then go to the \"Search Results\" section under the \"Performance\" tab. Scroll down the page to see the most frequent queries on which you are positioned. Use a \"query\" filter to search for a specific keyword and analyze its performance. Key features: Total number of clicks<\/p>","protected":false},"author":2,"featured_media":5881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,62,57,1],"tags":[],"class_list":["post-4727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mot-cles","category-outils-seo","category-seo","category-blogue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recherche de mots-cl\u00e9s | The Webix<\/title>\n<meta name=\"description\" content=\"Am\u00e9liorez votre SEO avec 5 outils gratuits pour la recherche de mots-cl\u00e9s : identifiez, analysez et optimisez votre contenu efficacement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thewebix.ca\/en\/keyword-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recherche de mots-cl\u00e9s | The Webix\" \/>\n<meta property=\"og:description\" content=\"Am\u00e9liorez votre SEO avec 5 outils gratuits pour la recherche de mots-cl\u00e9s : identifiez, analysez et optimisez votre contenu efficacement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thewebix.ca\/en\/keyword-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Thewebix | Conception web | SEO | Marketing | Rive sud de Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/TheWebix-61556770168216\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-30T15:55:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T14:19:09+00:00\" \/>\n<meta property=\"og:image\" 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